Herown: Hand poured scanted candles inspired by Scotland
Based in Edinburgh, HEROWN is an artisan scented candle brand born from the diverse and expressive landscapes of Scotland. HEROWN’s wonderfully crafted candles have drawn inspiration from varying sources crossing the length and breadth of this majestic country from the wilderness of the Highlands to sophisticated city florists and from the rich aromas of Scotch whisky to sweet-scented gorse bushes wafting in the summer breeze.
HEROWN candles, however, don’t rest on twee Scottish stereotypes – the scents are innovative and imaginative and have been devised as a means to explore playfully new aspects of home fragrance. With unwaveringly modern scents and sleek, minimalistic design, HEROWN candles are strikingly original, enabling candle lovers to escape daily life and fall into a world of sensory indulgence.
Hand-poured candles from high quality raw materials
Chloe Mullen, one half of Edinburgh’s pioneering perfume house Jorum Studio, founded HEROWN with the aim of introducing fine fragrance to the cozy world of scented candles. With a focus on quality perfume oils and a high density of natural ingredients normally associated with fine perfumery, HEROWN candles bring a feeling of sophistication and contemporary luxury into any home. HEROWN candles contain the highest performing wax and purest wicks available, ensuring a clean burn and unadulterated fragrance. Each scented candle is formulated, manufactured and blended by hand for an artisan product of superior quality. Chloe’s personal connection to the brand and to the source of her inspiration ensures HEROWN has a unique clarity of vision.
Niche scented candles inspired by the beauty of everyday life
The candles at HEROWN act as captivatingly scented conduits through which Chloe shares her stories and daydreams; memories of people, places and experiences that have shaped her journey in the fragrance industry.
Suspended within the candles are stories of everyday heroes and heroines, as well as memories of inspiring places. The approach is to unveil the olfactory beauty that certain “normal” people experience in their daily roles. Florists spend their days in a work environment infused with blossom-scented beauty. Beekeepers attend to their apiaries surrounded by the rich aroma of honey. Professional foragers are exposed to the sweetest scents of fresh wild berries. Merchant’s deal in fragrant bags of spices in their exotic warehouses. HEROWN candles transform the quotidien activities of others into a sublime olfactory experience. In so doing they take us out of our homes and bring us on a journey into the new.
Avant-garde perfumery meets home candle
Through her work at Jorum Studio, Chloe has created world-class, award winning and critically acclaimed fragrance products for some of the perfume industry’s finest and most innovative brands. Over the years, she and partner Euan McCall have created successful fragrances for both household names and niche brands in the world of perfumery, lifestyle, food and drinks. They have also developed specific know-how in the area of home scents, having consulted for some of the UK’s best-loved home fragrance houses.