Azman Perfumes – The new language of perfumery

Azman Perfumes is a luxury perfume house from the United Arab Emirates, founded in Dubai in 2021 by Husen Baba, which is redefining the world of oud. “Azman”, which means hours or moments in English, sums up the brand’s ethos: dreaming up deeply personal fragrance journeys suspended in time. With a name rooted in ephemeral but unforgettable experiences, Azman selects rare, often long-forgotten ingredients to create perfumes that are both wearable and extraordinary.

Oud perfumes in a modern guise

Azman Perfumes’ approach to oud is anything but traditional. Driven by emotion and artistically guided, each fragrance is a blend of East and West – honouring the richness of its Middle Eastern heritage while also guided by French sophistication. In collaboration with award-winning perfumers, the brand strikes the perfect balance between timeless elegance and contemporary boldness.

Perfume as storytelling

At the heart of the perfume house is Art Director Husen Baba, an artist whose journey led him from luxury brands to haute perfumery, and has been fuelled by curiosity and a deep love of storytelling. A fate changing dinner with Frédéric Malle led him to Grasse, where his passion took root. Today, as an art director, he channels his creative vision into perfumes that enchant, provoke and transform.

Azman Perfumes is more than a fragrance brand – it is a tribute to the beauty of the moment, captured in perfume.