Floridia – Perfume as a love letter to Naples
Floridia was born in the heart of Naples, a city of contrasts, poetry and fire. This perfume house is the dream of Rosaria and Antonio – two artisan souls united by a deep passion for rare raw materials and a love for their homeland. For them, perfume is more than a scent; it is a language that expresses the soul of Naples. With every scent of Floridia, the city’s multi-layered beauty is captured: the salty greyness of the sea, the golden glow of the citrus groves hidden in the narrow alleys and the raw, volcanic warmth of the tufa. Every drop of perfume captures the emotion, chaos and wonder of Naples, making the intangible wearable.
The professional craft behind the perfume
Floridia is all about meticulous craftsmanship and artistic dedication. Rosaria and Antonio personally explore the purest ingredients, searching for rare essences that speak authentically and deeply. Their fragrances are shaped by the creative skills of master perfumer Giovanni Festa, known for his ability to transform emotion into scent. Each fragrance composition is the result of months of research, testing and passionate work, culminating in perfumes that are both sophisticated and emotionally penetrating. The process respects tradition but also invites innovation – just like Naples itself.
Perfume stories, not just fragrances
To wear Floridia perfume is to wear a story. These fragrances are not generic perfumes, but vivid olfactory tales that evoke memories and emotions. Inspired by local legends, landscapes and the poetry of life in Naples, each fragrance is an immersive experience. Whether it’s the breeze of the Bay of Naples, the shady paths of Villa Floridiana or the sunny markets echoing with laughter, Floridia exudes atmosphere and emotion. Each perfume is a time capsule – personal, powerful and unique to the wearer.
Beyond perfume: A celebration of Italian elegance
Floridia is an olfactive celebration of Italian art and elegance. From the hand-cut glass bottles to the finely cast zamak caps to the luxurious packaging, every detail speaks of intentional beauty. The brand’s association with Villa Floridiana – a symbol of culture and sophistication – reinforces its commitment to heritage and style. To choose Floridia is to embrace a piece of Naples: its intensity, grace and timeless charm.