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NU WILDS
Bamboo Eau de Parfum

1.5 - 30ml | 2,990Ft – 27,990Ft

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NU WILDS
Perilla Peach & Ginger Eau de Parfum

1.5 - 30ml | 2,990Ft – 27,990Ft

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NU WILDS
Michelia Alba Eau de Parfum

1.5 - 30ml | 2,990Ft – 27,990Ft

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NU WILDS
Meditation Eau de Parfum

1.5 - 30ml | 2,990Ft – 27,990Ft

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NU WILDS
Osmanthus & Oolong Eau de Parfum

1.5 - 30ml | 2,990Ft – 27,990Ft

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NU WILDS
Veiled Ambergris Eau de Parfum

1.5 - 30ml | 2,990Ft – 27,990Ft

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NU WILDS
Blooming Mountain Eau de Parfum

1.5 - 30ml | 2,990Ft – 27,990Ft

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NU WILDS
Love In A Mist Eau de Parfum

1.5 - 30ml | 2,990Ft – 27,990Ft

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NU WILDS Perfume with an Oriental Sensibility

NU WILDS was founded in Shanghai in 2019 and belongs to a new generation of independent Chinese perfume houses that are redefining the look and scent of contemporary niche perfumery. The brand does not follow the traditional French luxury model, but draws inspiration from nature, memories, history, art, and the quiet poetry of everyday life. Its scents are not merely meant to showcase ingredients, but to evoke emotional landscapes, often blending delicate natural imagery with a distinctly Eastern sensibility.

A perfume collection that connects people, nature, and memories

NU WILDS’ aesthetic lies between romance and the untamed wilderness. Its compositions favor a soft mood, atmosphere, and storytelling over a loud presence or a shocking effect. Floral teas, green aromatic ingredients, woods, fruits, and delicate musks frequently appear in the collection, creating intimate, contemplative, and easy-to-wear scents. The brand’s visual identity, centered around an eight-pointed motif inspired by an atomic nucleus, reflects the philosophy that scent is a kind of invisible energy that connects people, nature, and memories.

NU WILDS at the forefront of the Chinese perfume scene

In the world of niche perfumes, NU WILDS represents the rise of a confident Chinese perfume movement, alongside brands emerging from Shanghai’s rapidly growing artistic perfume scene. While Western niche houses often emphasize tradition, luxury, or technical complexity, NU WILDS offers a more understated and culturally rooted approach. It belongs to a group of Chinese brands that create contemporary fragrances with a strong local identity, helping Shanghai become one of the most exciting new hubs in the global niche perfume industry.