Description
Selahatin Escapist Whitening Toothpaste is a luxury cinnamon, orange & peppermint flavoured toothpaste. Reality is the state of things as they exist, fantasy is an idealistic notion of them. Escapist represents a more perfect union between fantasy and reality; the ordinary and the extraordinary; east and west. It blends delicate but vivid cinnamon with lush almond, opulent grapefruit, pulpy bitter orange and sun-kissed oranges with wintergreen peppermint.
Escapist toothpaste is the essence Selahatin: a vision of elevating the emotional experiences people have when they start and end their day. The goal at Selahatin is to get people to let go of reality for a moment. Leave behind the stuff of everyday life and allow yourself to be taken by your very own sensory fantasy – in a tube.
Top notes: bitter orange & grapefruit
Heart notes: almond, cinnamon, orange & peppermint
Features:
1100 ppm fluoride
Housed in alu-tube (recycles endlessly)
Anti-inflammatory
Made in Switzerland
Contains antioxidants
Vetted by The Swedish Dental Association
Vegan/cruelty free
Dermatologically tested
Science:
A four-dimensional rejuvenating whitening process gentle enough for daily use:
1. Deep cleansing (sodium lauryl sulphate)
2. Exfoliating (hydrated silica)
3. Polishing and light-reflecting (hydroxypatite)
4. Enamel-bleaching (sodium bicarbonate)
Anti-inflammatory limonene from citrus fruit and antioxidant edelweiss extract boosts bacterial balance and maintains healthy gums. The natural amino acid betaine moisturises and nourishes. Mineralising hydroxyapatite provides proactive care for sensitive teeth.

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